The investment in eco-tourism is based on numerous local initiatives in and around Marrakech such as the garden known as jardin bio aromatique d’Ourika, around 30 kilometers from ancient Médina.
It was created by a Moroccan family. The goal is to feature more than 50 regional plants, and to protect them through a variety of tourist activites, some serious, some more amusing.
“This garden is here to send a message of sustainable and responsible eco-tourism in Morocco,” the garden’s communication director Camila Belkamel told euronews. “The goal is to really contribute to educating people along the lines that everyone can take part in the logic of sustainable development whether its Morocco or elsewhere.”